Wealth is won on trust
Trust is built on brand​
STRATEGY, IDENTITY & DESIGN FOR WEALTH MANAGEMENT FIRMS
OUR APPROACH
Building brands of distinction
The competition for ultra-high net worth clients is won through discretion, exemplary service and one-on-one relationships. We build brands through the same values, working closely with leaders to translate the vision and intent of their firms into brands that earn the trust of the world’s most valuable clientele.
Overcoming the challenges faced by wealth management firms
PROJECT EQUITY
Since 2018, Superdecks has built the brands and digital presence for Evergreen Holdings and its subsidiary companies.
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WHAT WE DELIVer
End-to-end brand transformation
For a decade, Superdecks has built brands in sectors where trust is the product – wealth, energy, engineering and property. Today we put that discipline to work for challenger wealth management firms through these three pillars.
Identity Design
We create and refresh the symbols and visual systems at your centre.
Brand Strategy
From architecture to audience and personality to positioning.
Brand Narrative
The voice, message and language that defines who you are.
BRIDGING THE GAP
The trust of one generation,
the ambition of the next.
The shift from second to third generation leadership within these UHNW families demands that private equity firms assure both generations of their merit. Results on paper are only part of that equation. The balance is the power of your brand. Our understanding of the mindsets of both generations allows us to build brands that carry the trust of both.
CASE STUDIES
Bold brand transformations
Sanctuary
Crafting a fintech brand
Carrick Wealth
Leading digital innovation
North Point Ballito
Sold out ahead of schedule
Wow! I think it is simply stunning. You guys have done a wonderful job. Well done and thanks very much. So exciting.
CF
Principal – Sanctuary
PERSPECTIVES
At the forefront
CAPTURE CAPITAL INFLOW
Position your firm to capture incoming wealth
With a host of options to choose from, how does your firm stand apart in capturing the capital relocating to the tax-neutral, stable jurisdiction you operate in?
GROW YOUR CREDIBILITY
Your deal flow beats the banks.
Your brand doesn't reflect it.
Frustrated in losing critical pitches against older and larger competitors despite stronger arguments across every facet? That’s the power of brand in action.
COMPETE WITH THE MAJOR PLAYERS
Be top-of-mind in managing private equity deals
Shift from managing public equity portfolios and compete directly with private banks for exclusive equity, real estate and private debt co-investment structuring.
